MORE ABOUT
elvina
a designer beyond figma canvas.
I shape strategy, run research with real customers, facilitate workshops with stakeholders, build roadmaps, and deliver experiences end-to-end.
a designer beyond figma canvas.
I shape strategy, run research with real customers, facilitate workshops with stakeholders, build roadmaps, and deliver experiences end-to-end.
9 years
across finance and UX
146M+ AED
in shipped digital product value
6 SQUADS
led at one of the UAE's banks
me at work
studied and worked in finance before UX. I speak business fluently and translate design decisions into commercial outcomes. I think before I deliver, I write things down, and I cut what doesn't matter. I give and take feedback like it's the point of the work, not a threat to it.
me at work
studied and worked in finance before UX. I speak business fluently and translate design decisions into commercial outcomes. I think before I deliver, I write things down, and I cut what doesn't matter. I give and take feedback like it's the point of the work, not a threat to it.
me outside work
If there's one thing I never stop doing, it's learning. History, psychology, neurobiology, finance, languages. Currently teaching myself CFD trading and Arabic. On the side, I founded and run a UX research community in Dubai.
me outside work
If there's one thing I never stop doing, it's learning. History, psychology, neurobiology, finance, languages. Currently teaching myself CFD trading and Arabic. On the side, I founded and run a UX research community in Dubai.
relevant EXPERIENCE
freelance, dubai
Senior UX researcher and designer
June, 2025 - Present
End-to-end design lead for Modon's customer mobile app, directing a team of four. Qualitative research with 30 CFD traders to shape a new trading platform proposition. UX redesign of the Dubai Harbour website.
freelance, dubai
Senior UX researcher and designer
June, 2025 - Present
End-to-end design lead for Modon's customer mobile app, directing a team of four. Qualitative research with 30 CFD traders to shape a new trading platform proposition. UX redesign of the Dubai Harbour website.
RAKBANK, dubai
Senior UX Designer (Design Lead across 6 squads)
2024 - 2025
Design lead across 6 Agile squads, delivering the UAE's first digital personal loan journey and embedding design into the bank's Agile delivery.
RAKBANK, dubai
Senior UX Designer (Design Lead across 6 squads)
2024 - 2025
Design lead across 6 Agile squads, delivering the UAE's first digital personal loan journey and embedding design into the bank's Agile delivery.
Digital of Things, dubai
Senior UX Consultant
2023 – 2024
UX research and design consultancy across telecom, fintech, real estate, and consumer products, including discovery research for a UAE telecom and MENA-wide market research for a FAANG client.
Digital of Things, dubai
Senior UX Consultant
2023 – 2024
UX research and design consultancy across telecom, fintech, real estate, and consumer products, including discovery research for a UAE telecom and MENA-wide market research for a FAANG client.
Digital of Things, dubai
UX Consultant
2022 - 2023
digital transformation for one of the UAE's leading automotive dealers, alongside research and design work for government, enterprise and start-up clients.
Digital of Things, dubai
UX Consultant
2022 - 2023
digital transformation for one of the UAE's leading automotive dealers, alongside research and design work for government, enterprise and start-up clients.
EPAM Systems, almaty
Experience designer
2020 - 2022
Research and design for internal enterprise applications, with contributions to company research practice and bootcamp mentoring.
EPAM Systems, almaty
Experience designer
2020 - 2022
Research and design for internal enterprise applications, with contributions to company research practice and bootcamp mentoring.
Mybuh, almaty
UX & UI designer
2020
Research-led IA redesign and design system for an accounting web application, reducing usability-related support requests.
Mybuh, almaty
UX & UI designer
2020
Research-led IA redesign and design system for an accounting web application, reducing usability-related support requests.
MY STACK
[1]
miro
whiteboarding
100%
[2]
FIGMA
design system and prototyping
70%
[1]
miro
whiteboarding
100%
[2]
FIGMA
design system and prototyping
70%
[3]
claude
AI assistance
88%
[4]
dovetail
research repo and analysis
95%
[3]
claude
AI assistance
88%
[4]
dovetail
research repo and analysis
95%
[5]
uxpilot
rapid wireframing
100%
[6]
userq
remote testing
100%
[5]
uxpilot
rapid wireframing
100%
[6]
userq
remote testing
100%
Let'S WORK
Let'S WORK
Let'S WORK
TOGETHER
TOGETHER
TOGETHER
great design is born from…
great design is born from EVIDENCE, NOT ASSUMPTIONS.
great design is born from EVIDENCE, NOT ASSUMPTIONS.
…EVIDENCE, NOT ASSUMPTIONS.